DATA PROFITEERING – THE OLD WAY

Exploiters profit from your data – YOU LOSE.
Marketers use a broken, costly system – THEY LOSE.

DATA PROFITEERING - OLD WAY

Here’s how you’re EXPLOITED:

1
You are being surveilled so that your data can be harvested and exploited by data platforms and data brokers.
2
Marketers only get small bits of the bigger picture about you from just a few of these platforms and/or brokers.
3
Marketers pay the data brokers for your raw data and/or they pay the platforms for the insights your data creates as well as your time and attention to look at their ads.
4
Because the data that marketers get about you is typically inaccurate, incomplete and invasive, they get a broken, fragmented picture of who you are, which causes ad irrelevance and ad overload.
None of the data platform or data broker companies shown above are associated with or endorse MiDATA in any way.
Trademarks of the companies/logos above are the property of their respective owners.

DATA PROFITEERING – THE NEW WAY

You profit from your data, YOU WIN.
Marketers have an ethical, engaging system – THEY WIN.

DATA PROFITEERING - NEW WAY

Here’s how you PROFIT:

1
MiDATA and Watson will help you find and self-curate all your data sources into one safe place so you can CONTROL, protect and profit from it.
2
Marketers use Watson to get (and PAY YOU for) crystal-clear insights about you, all based on your privacy controls and consent settings. PROTECT it – “Don’t sell your data (or privacy). Sell your data’s insights.
3
Marketers will pay you even more to engage with our new “Interactive SmartAds” – get paid to view, rate and give your opinion on products and ads.
4
YOU GET PAID for your time, attention and opinion, not the platforms. YOU GET PAID for your data’s value, not the brokers.
YOU PROFIT, not just them. Finally.
None of the data platform or data broker companies shown above are associated with or endorse MiDATA in any way.
Trademarks of the companies/logos above are the property of their respective owners.