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Category: Data Monetization

Privacy Matters Podcast with Nicole Stephensen
Data Monetization / Data Ownership / Interviews / IoT / Personal Data / Privacy

MiDATA CEO, Paul Marek Podcast Interview by IoTSI.

Recently our Founder and CEO, Paul Marek, was interviewed by Nicole Stephenson of the Internet of Things Security Institute for their podcast “Privacy Matters”. Paul and Nicole touch on some …

Adtech / Data Monetization / Personal Data / Popular Posts / Privacy / Take Control

The Right Way & The Wrong Way To Sell Your Personal Data

Personal Data Ownership is a massively profitable and transformative new industry emerging from the convergence of new technologies, new regulations and societal discontent… but, there’s a right way and a wrong way to profit from this potent new product.

Adtech / Data Monetization / Personal Data / Take Control

[VIDEO] Are Ad Blockers Immoral?

While we utilize these tools in order to overcome the increasingly intrusive, invasive and irrelevant nature of online advertising, this also hurts the bottom line of most of the smaller sites that use these ads as a form of income.

Your Virtual Agent
Data Monetization / Personal Data / Popular Posts / Take Control

Can Having Your Own Bot Solve Your Privacy Problems?

Dr. Ann Cavoukian, the creator of the 7 Principals of Privacy by Design offers an excellent articulation of the future of privacy using what she calls a “SmartData Agent” – …

The Future of Your Personal Data – Privacy vs Monetization | Stuart Lacey | TEDxBermuda
Big Data / Data Monetization / Education / Privacy / TEDTalks

[VIDEO] The Future of Your Personal Data – Privacy vs Monetization | Stuart Lacey | TEDxBermuda

Big data is big business and as value is created from customer insight – but, where is the moral line? What happens when companies cross that line? What if consumers …

Popular Blog Posts

  • Could Personal Data Copyright Laws Protect Our Freedom?
    March 1, 2019 Could Personal Data Copyright Laws Protect Our Freedom?
  • The Right Way & The Wrong Way To Sell Your Personal Data
    July 29, 2018 The Right Way & The Wrong Way To Sell Your Personal Data
  • Can Having Your Own Bot Solve Your Privacy Problems?
    June 14, 2018 Can Having Your Own Bot Solve Your Privacy Problems?
  • [VIDEO] Why privacy matters | Glenn Greenwald | TEDTalks
    June 4, 2018 [VIDEO] Why privacy matters | Glenn Greenwald | TEDTalks
  • You Are Being Robbed, And You Totally Agreed To It
    March 16, 2018 You Are Being Robbed, And You Totally Agreed To It

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"Supertags", "MiDATA", "PERSONAL DATA OWNERSHIP PLATFORM", "MiDATABuilder", "OWN YOUR DATA", "CONTROLLER" and "YOUR PERSONAL DATA CONTROL CENTER" are all Trademarks of MiDATA, a Division of MUUVER Inc.

Roundtable Discussion Survey


  2. Built on a mostly broken all-or-nothing consent model, utilizing invasive and interruptive forms of consumer engagement, are increasingly frustrating consumers and also becoming less effective for brands.
    Most Interested in This TopicVery InterestedNeutralNot Interested

  3. Based on consumers owning their personal data and controlling access to their data and indeed themselves, through a layer of privacy settings that can effectively signal their brand interest and purchase intent, and invite brands to engage them, would allow brands to target consumers on the basis of their aggregated personal data and access them through those privacy settings, with welcomed and highly relevant forms of
    consumer engagement.
    Most Interested in This TopicVery InterestedNeutralNot Interested

  4. There is growing consumer concern about the privacy and security of their personal data, compounded by their increasing fatigue and frustration from being tracked, targeted and retargeted with invasive and interruptive ads. As a result, consumers are increasingly hiding from advertising by blocking, avoiding and ignoring. Hiding consumers are harder and more costly for seeking brands to find. Compounded by the costs of digital ad fraud, this leads to inefficiency, waste and erodes ROI.
    Most Interested in This TopicVery InterestedNeutralNot Interested

  5. Consumers are beginning to realize that their data has value, but are frustrated that everyone but them (EG. Facebook, Google) are making all the money. This happens because laws haven't adequately protected consumers' privacy nor their ownership of their personal data.
    Most Interested in This TopicVery InterestedNeutralNot Interested

  6. Beginning with the EU's GDPR and followed by California's CCPA, regulators are stepping in to protect consumers with new rights making marketers' jobs even harder through existing Permission Based Marketing platforms and tools. For example, the CCPA gives consumers rights to transparency about data collection, to be forgotten, to data portability, to opt out of having their data sold and to not be discriminated against for exercising their privacy rights.
    Most Interested in This TopicVery InterestedNeutralNot Interested

  7. Please suggest and include in your ranking any other topics you would like to discuss as relates to Permission Based and/or Privacy-First Marketing.