CORPORATE DATA CONSENT: For Marketing, Utility
The Consent-Based Marketing Model provides:
1
data privacy consent mechanism for consumers
2
accurate, consented data analysis and targeting for marketers
3
direct engagement between consumer and advertiser
4
dramatically reduced costs of fulfilling Consumer Data Requests (DSAR)
5
updated brand databases with clean, accurate, consented data in real time
6
reduced potential of Data Erasure Requests – transparency with consumer