Trust IBM Watson to help you
CONTROL, PROTECT & PROFIT
from your personal data.

Trust IBM Watson to help you
CONTROL, PROTECT and PROFIT
from your personal data.

MiDATA uses the world’s most trusted AI to do the hard work for you.

Because AI should make life easier. Don’t you think?

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Empowering YOU up, February 12, 2019

An IBM Innovation Partner

CONTROL

Use Watson to help you CONTROL your data.

Who would you rather be in CONTROL of your personal data?

Corporations - Government - You

NEW DATA REGULATIONS = YOU IN CONTROL

Regulations give you the RIGHT to:

request a copy of your data
(“the right to data access & data portability”)

request that false data be corrected
(“the right to data rectification”)

request that data about you be deleted
(“the right to erasure” or “to be forgotten”)

Plus many other rights that affect your data.

New regulations that give you CONTROL of your data:

GDPR – EU
(General Data Protection Regulations)

CCPA – California
(California Consumer Privacy Act)

PIPEDA – Canada
(Personal Information Protection and Electronic Documents Act)

Many more regulations around the world are on the way.

WATSON + REGULATIONS = ULTIMATE CONTROL

Watson simplifies the process and does all the hard work for you:

find your personal data wherever it is

request a copy of your data for your own use

organize your data for PROTECTION and PROFIT

delete your data wherever it shouldn’t be

PROTECT

Use Watson to help you PROTECT your data.

PROTECTION = Security + Privacy + Informed Consent

IBM = SECURITY

The IBM Security Immune System.

The security of your personal data is our primary concern at MiDATA. That’s why we’re utilizing the power of IBM’s Enterprise Security infrastructure which takes advantage of the IBM Security Immune System.

Just like our own immune systems that identify and stop attacks on the body, IBM Security helps us identify, respond and mitigate threats with increased speed and reliability to identify and help prevent attacks on your data.

If banks trust IBM for their data security, you can trust them too.

WATSON = PRIVACY

Watson makes privacy settings a breeze.

Controlling your privacy on every single piece of data can be daunting. Watson makes controlling your privacy much EASIER for you.

Watson helps with Privacy Controls

Watson will learn your PRIVACY TOLERANCE to help automatically set your privacy across various domains (such as with certain types of groups or advertisers) while suggesting ways to control your privacy but still earn the maximum on your data’s value.

MiDATA = INFORMED CONSENT

Out with old forced consent, in with new informed consent.

Typically, you are agreeing to the same “copied and pasted” privacy policies and terms of use everywhere you go.

New consent mechanisms from MiDATA

A smarter way to obtain your VALID CONSENT would be to agree ONCE to CORE COMMON elements that everyone agrees to in a central place. Then for any UNIQUE consent elements a website requires, it can be clearly explained in a much shorter and easier to understand manner so you’ll actually read it and become INFORMED about what you’re consenting to.

PROFIT

Use Watson to help you PROFIT from your data.

The key to CONTROL, PROTECT and PROFIT, is NEVER SELL YOUR DATA.

Ya, we said it.
And we’ll say it again, underlined: NEVER SELL YOUR DATA.

Selling your data severely damages the two most important parts of your data:

Selling your data negates your privacy.

PRIVACY

Selling your data negates your privacy
if others have copies of it.

Selling your data dilutes its value.

VALUE

Spreading your data around
dilutes the value it ultimately has.

So how do you PROFIT if you NEVER SELL YOUR DATA?

Our motto:
DON’T SELL YOUR DATA. SELL YOUR DATA’S INSIGHTS.

Here’s the scoop on making mad $tacks with your data:

Data is the oil that lubricates a sale.

Data is the oil that lubricates a sale.

That’s why it has value, thus “data is the new oil”.

Data-oil helps find and target buyers who are most likely to purchase a given product, thus it has HUGE VALUE to marketers and advertisers.

Better data-oil = better ability to find new customers.

Your self-curated data-oil is the BEST there is.

Your self-curated data-oil is the BEST there is.

Taking control and self-curating your data is the key.

This not only allows you to put privacy and consent controls on your data, but it also creates the clearest, most trustworthy marketing dataset there is about you.

It’s extremely valuable “HIGH-OCTANE” data-oil for advertisers.

Advertisers will PAY YOU for your high-octane.

Mining and exploiting your crude is too messy and costly for them.

Advertisers would rather PAY YOU for the INSIGHTS that your refined, “high-octane” data-oil produces. It’s a cleaner, less expensive and friendlier way to find you.

YOU GET PAID when your data helps Watson’s predictive analytics match you to an advertiser. They don’t see your data, and your data earns you money. WIN/WIN.

You’re also told who the advertiser is, what the insight requests were, what they’re doing with the insights, and finally you’ll be able to consent to or disallow getting ads from them (which can earn you more money).

Advertisers will pay MORE to ENGAGE with you.

Advertisers will pay MORE for your time, attention and opinion.

1. get paid just to look at the advertiser’s ad (your time)

2. get paid a little more to quickly rate the ad (your attention)

3. get paid to answer a consumer question in the ad (your opinion)

OR – get paid even more by instead choosing to;

1. look at the advertiser’s ad (your time)

2. rate how likely you are to buy what’s in the ad (your attention)

3. give the reason for your likelihood to buy (your opinion)

DATA PROFITEERING – THE OLD WAY

Exploiters profit from your data – YOU LOSE.
Marketers use a broken, costly system – THEY LOSE.

Here’s how you’re EXPLOITED:

You are being surveilled so that your data can be harvested and exploited by data platforms and data brokers.

Marketers only get small bits of the bigger picture about you from just a few of these platforms and/or brokers.

Marketers pay the data brokers for your raw data and/or they pay the platforms for the insights your data creates as well as your time and attention to look at their ads.

Because the data that marketers get about you is typically inaccurate, incomplete and invasive, they get a broken, fragmented picture of who you are, which causes ad irrelevance and ad overload.

None of the data platform or data broker companies shown above are associated with or endorse MiDATA in any way.
Trademarks of the companies/logos above are the property of their respective owners.

DATA PROFITEERING – THE NEW WAY

You profit from your data, YOU WIN.
Marketers have an ethical, engaging system – THEY WIN.

Here’s how you PROFIT:

MiDATA and Watson will help you find and self-curate all your data sources into one safe place so you can CONTROL, protect and profit from it.

Marketers use Watson to get (and PAY YOU for) crystal-clear insights about you, all based on your privacy controls and consent settings. PROTECT it – “Don’t sell your data (or privacy). Sell your data’s insights.”

Marketers will pay you even more to engage with our new “Interactive SmartAds” – get paid to view, rate and give your opinion on products and ads.

YOU GET PAID for your time, attention and opinion, not the platforms. YOU GET PAID for your data’s value, not the brokers.
YOU PROFIT, not just them. Finally.

None of the data platform or data broker companies shown above are associated with or endorse MiDATA in any way.
Trademarks of the companies/logos above are the property of their respective owners.